Unfair market practices between companies prohibited

B2B Unfair market practices prohibited as from 1 September 2019

News

As from 1 September 2019 the prohibition of unfair market practices, which applies to consumers (B2C), is now being extended to B2B relations.

1. What are unfair market practices in the B2B context?

These are misleading and aggressive market practices and all practices that favor acts that must be considered as a breach or infringement of the Code of Economic Law.

If a company or business receives incorrect information and therefore is or is likely to be mislead with respect to a number of elements, which leads or is likely to lead to a decision on a transaction that one would not have taken otherwise, there is a misleading market practice. Withholding essential information (misleading omission) is also prohibited.

More Information about the elements about which entrepreneurs must provide each other with correct information is available in an earlier article on our website.

In addition, if harassment, coercion, physical violence or inappropriate influence is involved, there may be aggressive market practices. This is about practices that significantly restrict the freedom of choice or conduct with regard to a product and, therefore, leads or is likely to cause one to make a decision that one would not have made otherwise.

From now on, companies and businesses in general, have an interest in properly documenting all their actions vis-à-vis other companies and businesses.

2. How can we help you?

Entrepreneurs are strongly advised to review in detail all their contracts, even their general terms and conditions, and practices with their business partners and, where appropriate, to adapt them to this new legislation.

And there we can assist you with advice and assistance.

It is also important that you properly inform your marketing and sales teams about of what is allowed or not when marketing and selling a product or service.

We can also assist you with this.

Don't hesitate to contact us via info@seeds.law or telephone +32 (0) 2 747 40 07.

You can consult more information about this subject in our earlier article on this subject.

Would you like to learn more about this subject?

Contact our experts or telephone +32 (0)2 747 40 07
Leo Peeters

Leo Peeters

Partner
Koen De Puydt

Koen De Puydt

Partner
Alain De Jonge

Alain De Jonge

Partner
Toon Rummens

Toon Rummens

Partner
Leila Mstoian

Leila Mstoian

Partner
Ulrike Beuselinck

Ulrike Beuselinck

Partner
Maxiem Devos

Maxiem Devos

Senior Counsel